Saturday March 22, 2008
Better website design for your gite
1. Keep the menu ultra simple and make all the pages of the website just 1 click away from the home page. Why? Because people coming to your website don’t have time to waste, they just need their questions answering as quickly as possible. The overall design of the site should be clean, professional and without unnecessary clutter – this encourages visitors to stay and look around.
2. Don’t waffle, don’t use flowery sentences, don’t write like a marketing person. Keep your sentences short, factual and to the point. Paragraphs should always have headings that sum-up what follows and the first sentence must quickly get your message across. Give your site visitors all the information they need to make a decision as to whether or not to make an inquiry. Be as comprehensive as possible using the least possible words. Buy this book: Letting Go of the Words: Writing Web Content That Works
3. Ask guests to give you testimonials that you can use on your site. Make sure that each testimonial is short, no more than a single sentence and include the name of the person who wrote – this adds credibility.
4. Always be looking for new ways to market your website and what ever you do don’t for 1 minute think that search engines are going to send you people who want to book your gite – they’re not. Your success completely depends on your own efforts and having money available to place adverts in the press and on other websites expect to budget about €1000/year.
5. Make sure that the you have a very good photo gallery