Blog and news
Summary: A blog or news page on your website is an excellent way to share your company’s expertise, build additional web traffic and connect with potential customers. It’s also a brilliant way of improving your position in Google search results.
So what exactly is a blog?
A blog is a web page made up of usually short, frequently updated articles that are arranged chronologically—like a what’s new page or a journal. For example a blog could talk about new products, special offers, local events etc.
To get a better idea see my website design blog on this site.
Why do I need a blog?
Using blogs for business purposes is similar to other types of marketing and business advertising – done well, they can have a very positive effect on your inquiries, customer relationships, branding and most importantly sales and lead generation.